![]() "Instead, you'll just see your size for that particular shoe. ![]() "For example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won't see a run of sizes anymore," said Nike. The information collected is used to suggest the best fit for every shoe in Nike's catalogue, in UK, US and European size conversions. A photo is then taken of the feet using the phone camera. The frame is then calibrated by moving a line to mark the base of the wall. To gauge the correct shoe size, users are asked to stand with their feet facing against a wall with socks that contrast with the colour of the floor. ![]() Nike hopes the tool will reduce the number of size-related returns and increase customer satisfaction.
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